Free movie when you buy a select movie on Blu-ray or DVD. Since they are on sale for $9.99 or less, that means two movies for $9.99. It is mostly Blu-ray, including some cool hits and classics. When it comes to DVDs, some of them are several movies in one set, such as the Underworld Trilogy or a 4 movie Adam Sandler Collection. (If you selected these two, you would be getting 7 movies on DVD for $9.99.
Some of the titles are available for free in-store pickup. However, other titles are available for shipping only, which is $2.99 unless you make a $35 order to get free shipping.