Sephora has been transforming beauty in North America since 1997. Known for its unique retail concept — open-sell store design, expert sales consultants, and emphasis on the client experience — Sephora is home to more than 200 classic, cult, and emerging brands, and more than 14,000 products across various categories including skincare, color, fragrance, bath and body, smilecare, and haircare. There are more than 330 Sephora stores in North America and more than 380 Sephora inside jcp stores in the U.S. In addition to its retail locations, Sephora operates its top beauty website, Sephora.com, and is often recognized for its digital presence on twitter, Facebook, Pinterest, its online beauty community BeautyTalk, and its mobile site and apps.