Haurex Italy is an Italian company which, since its foundation in 1989, has aimed to produce high quality wristwatches with innovative design and materials that are always in line with the latest fashion trends. In order to achieve this result, the company set up a design department stationed in Italy that searches around the world for innovations so they remain up to date on new materials used in other areas, such as fashion apparel, which is one of Italy's strengths.
The aim is to meet the growing worldwide demand for Italian design through its designer timepieces. Its interpretation on the watch strives to utilize lines, colors and materials that are on-trend, but to never push the extreme too far, so that they maintain a timeless quality. The new collections, in particular, were created with a deliberate mix of materials like aluminum and rubber, which have almost endless color variants. This union between Italian design, competitive prices and quality materials has permitted Haurex to succeed in many different markets. Today, it is distributed through 700 points of sale in Italy and in more than 40 countries worldwide.