67% off Rowenta Straight Express Straightener

Smooth unruly tresses with this Rowenta Beauty Straight Express flat iron (Model: SF7228U2). Its 3D-Straight technology uses 16 integrated teeth to deliver silky straight hair with just one pass, and its built-in ionic generator prevents frizzing and adds shine. This Rowenta Beauty Straight Express flat iron heats up in just 30 seconds to temperatures from 260-450 degrees F.

• 1-inch floating plates infused with ultra-resistant anodized titanium and coated with tourmaline-boosted ceramic naturally producing gentle infrared ionic heat for professional results in 1 pass on any type of hair
• Ionic generator emitting millions of pure negative ions for unmatched shine and frizz-elimination
• 16 heating teeth to comb, stretch and add vertical straightening action
• Lock system keeps plates together during storage- Extra-long 9-foot electric cord with 360º rotation
• LED heat indicator: Heats up in 30 seconds