$27 off The Chemistry of Strategy Paperback

The Chemistry of Strategy: Strategic Planning for the Not-Yet-Fortune 500 by John Myrna – Paperback

The process of successfully growing an organization is like mixing chemicals together to create a reaction. Ask the typical executive to name the most valuable tool in the process of creating a chemical reaction, and they’ll offer such answers as the quantity of certain chemicals, the quality of the lab facility, the combination of two or more elements and so on. That’s because we tend to be so rooted in tactical thinking that we miss the larger equation.

The reality is that the most important tool in creating the desired chemical reaction – or growing a company – is the formula that describes its “big picture” results.